About Bo, The Eat More Kale Guy
The Long and the Shirt of It
My name is Bo Muller-Moore. I was born Robert Haldane Moore IV in Memphis, Tenn. Bo has been my nickname since day one. I changed my last name to Muller-Moore after marrying my wife, Melissa. I've lived in: Memphis, TN, Detroit, MI, Kirksville, MO, Birmingham and Auburn, AL, Atlanta, GA, and finally in Montpelier, VT. I've been in Vermont since 1998. I love it here and plan to spend the rest of my years here. My wife and I have a daughter and are raising a 22 yr. old young man as our foster son. I'm a nut for: Music (listening, playing, talking about, seeing shows, reading about, watching rockumentaries etc.etc.), non-fiction t.v. and movies, and T-SHIRTS.
Simplici-Tee
I love t-shirts. I always have. I look for subtle, simple designs or statements on earthy colors and soft, thick cotton. Well, it is not always easy to find such a shirt. So, after receiving a simple screen-printing kit (containing: 1 screen, 1 squeegee, and 1 pint of black ink), I began printing my own designs on blank, locally dyed tees.
Say Cheese
My first t-shirt simply stated the word cheese across the chest. People would notice my shirt, laugh, and ask where they could buy one. I quickly realized others also wanted simple, colorful, comfortable, and original design t-shirts. I purchased two more silk-screens, a gallon of water-based black ink and started my business.
Farmer’s Marketing
For four years now I have sold my shirts — rain or shine — from a small booth at the Montpelier, Vermont weekly farmer's market. Through the market, new friends, local and international, have bought shirts. Many have also accepted a free round green EAT MORE KALE bumper sticker, my business card, thereby helping to pass the word. Folks in Africa, South America, and Europe — and in Memphis, San Francisco, Portland, etc. — have sent pictures of themselves wearing the shirts in various designs and sporting their KALE stickers on all sorts of vehicles, water bottles, bulletin boards, and bars! (send/email photos of yourself or friends wearing a one-at-a-time original design, and you may be on Eatmorekale.com)
I welcome your comments and suggestions. Come on, let me hear from you.
Thanks!
Bo