Welcome to My name is Bo, the “Eat More Kale” guy, Muller-Moore. I’m a t-shirt artist. Since 2001 I’ve printed and sold “Eat More Kale” t-shirts far and wide.

I’m asked all the time, “Hey Bo what does EAT MORE KALE mean? Well, it means a lot of things to a lot of people. Most obviously, it’s about eating more KALE therefore eating healthier. Eat More Kale is also about supporting small business. For years I was a one man show. My shirts are distinctive, offbeat, one-of-a-kind works of art. I’m happy now to actually employ a handful of local friends to help me keep up with my expanding micro-business. That said, I have no giant call-centers to hide behind and I don’t need them. I am one man, with some good friends who are also handy with squeegees and that’s how I like it. When you see someone wearing one of my t-shirts you will instantly recognize its personal style, character and the care we took to craft it.

Eat More Kale is a movement, a t-shirt revolution. OK, that may be an overstatement. I can assure you though, I don’t know of any other t-shirt design that leads to more fun or more conversations. I’m proud to print Vermont’s One-at-a-time Original Design T-shirts.

I’m 2-0 against Chick Fil A!

The USPTO has finally granted me a TRADEMARK for EAT MORE KALE, despite Chick Fil A’s disruptions. I’ve also called Chick Fil A’s bluff on their insistence that I “cease and desist”. It’s been a long 3 years battle, but …

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Jeff Danziger is an amazing cartoonist and one smart cookie. I recently stumbled across his “take” on KALE MANIA.   That is…Kale, Kale News and Kale t-shirts are HOT these days. What a hoot. Who’d a thought 12 years ago that when …

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