You know what they say… “Any press is good press”? Well, I’ve found that POSITIVE PRESS is REALLY GOOD PRESS!!!!!! The past 2 years have been quite a roller-coaster for EATMOREKALE.com. If Chick-Fil-A is successful in getting EATMOREKALE.com to “cease and desist” it would be devastating. The story of our Trade Mark Battle has been told many times now on many different outlets; The Web, Newspapers, TV, Magazines, Youtube etc. The overwhelmingly positive press, feedback and resulting sales have been great for my micro-business. When handed lemons I make lemonade. Dig?
Here’s a quick overview of Team Kale’s presence in the media.
One of Chick-fil-a’s legal arguments was that using the phrase “eat more ___” diluted their profit margins. The much larger Mars, Incorporated recently used a similar phrase in an ad campaign, but I doubt they’ve received a cease and desist calling for the destruction of their merchandise.