13 years ago my Wife gave me a Home-T-shirt screen-printing kit. It consisted of a silk screen, a squeegee, a pint of black ink and a short instructional book. The book suggested that simple prints could be produced using hand-cut stencils. Sounded simple and off I went. “CHEESE” was my first print. It was a hit among my friends and co-workers. Having heard that I was printing t-shirts from home a couple of friends of mine, Paul and Kate of High-Ledge Farm, penned the phrase “EAT MORE KALE” when they special ordered two shirts from me for themselves. I must admit, I gave the design very little thought. I drew the letters and cut the stencil in less than 20 minutes. I printed their shirts and delivered them at the next farmer’s market. The idea became “viral” before people knew what “viral” was, then quickly spread to all corners of the world.
I did get some company in my studio from my Foster Son, but for the most part I was a “one man show”. For years it was farmer’s markets and music festivals until a friend of mine built EATMOREKALE.com for me for $20. I printed, packaged and shipped each and every shirt from a small studio above my garage. These days Sheila and Tim Beavins and their crew at Beavins and Sons printing in Montpelier are helping me keep up with orders. They are organized and motivated. I’m glad to have them on my team…”Team Kale”. I’m proud to say that EATMOREKALE.com has grown every year thanks to friends and customers like you.
I was born in the city of Blues, Rock n’ Roll, BBQ and Elvis…..Memphis, TN. I’ve lived in Tennessee, Michigan, Missouri, Alabama, Georgia and Vermont. I received a History Degree from Samford University (B’ham, Al) in 1998. Before that I failed out of Auburn Univ and before that Rhodes College in Memphis. I liked college but was not very good at it. I now live in the state capital of Vermont, Montpelier, where I’ve been living since 1998. I love Central Vermont and plan to spend the rest of my days here.
My wife and I have two cool kiddos and a 30 year old foster son (who is also cool). Because I work from home, I’m lucky to get loads of play time with my kids. I’m a nut for a good documentary film. If I’m working in my studio, I’m also listening to music or watching a doc. film out of the corner of my eye. I play the drums poorly, and make folk art whenever so inspired. I ski and snowboard when I can afford it or find the time. In warm weather I love to swim when I can. Mostly though I like designing and printing t-shirts in my studio.
THANKS PLENTY FOR YOUR TIME AND INTEREST.
EAT MORE KALE!